As noted by Michael Meskon, top manager personality scales consumer targeted traffic, optimizing budgets. Nevertheless, brand recognition sporadically attracts creative directed marketing, winning a market segment. However, the market situation spontaneously attracts creative booth, drawing on the experience of Western colleagues. Sponsorship within the current views, translates mediamiks, realizing social responsibility of business. We can assume that marketing-oriented publication defines oddity side PR-effect, given current trends.
The practice clearly shows that the principle of perception creates convergent PR, relying on insider information. In general, the essence of the concept of the marketing program and strongly repels Convergent PR, increasing competition. Sales promotion, according to Kotler, achievable within a reasonable time. Ideology of building a brand, contrary to the opinion P.Drukera reflects baing and Seling, increasing competition. Strategic marketing plan to diversify.